Email Marketing Metrics – Know Your Data

Email Marketing Metrics – Know Your Data

The 5 Key Email Marketing Metrics So, you know the difference between newsletters and email marketing campaigns. You’ve got a marketing strategy with a good mix of content. But how will you know if an email campaign is successful? While the email’s open rate is...
Has Your Hobby Become A Business?

Has Your Hobby Become A Business?

I had the pleasure of building websites this past year for a new type of client. Faced with a sudden job loss (thank for nothin’, Covid) they turned their hobby into a business. I think that is fabulous. And I think they’re smart cookies for having the...
The Difference Between Email Marketing and Newsletters

The Difference Between Email Marketing and Newsletters

The concepts of “sending out email newsletters” and “doing email marketing” are related, and it’s easy to lump them together. But it’s important to understand the difference between them, and to learn to utilize where they overlap. Email...
Your Website Deserves Professional Care

Your Website Deserves Professional Care

Website Maintenance. Sounds terribly important, doesn’t it? The phrase brings to mind a tiny team of nanobots crawling around the internet, brandishing wee wrenches. But maintain, you must. You can’t create a website and then just leave it there, hoping that positive...
Serving Up Fresh Content

Serving Up Fresh Content

Ahh… Fresh content. People love it, Search engines love it. It’s heady, potent stuff. There are three main categories of content that you’ll want to pay special attention to, if you want your website to perform like the marketing powerhouse that it can be. New...
Treat your Website like an Investment

Treat your Website like an Investment

Some types of businesses do well with word-of-mouth referrals, or with social media. If you have an Instagram feed full of mouth-watering confections, or hundreds of Facebook fans who follow your daily workouts – well, you’ve got it made in the shade. But it’s hard to...